How to Introduce CBD to Your Friends and Family: 8 Steps for Success

How to Introduce CBD to Your Friends and Family: 8 Steps for Success

Posted by Lily Kiepke on Jan 11th 2021

If you use CBD yourself, you might be ready to shout from the rooftops about all of its benefits.

When your friends and family complain about poor sleep or aches and pains, you’re tempted to point them in the direction of CBD, but you hesitate due to the stigma surrounding cannabis.

How can you convince your loved ones to try CBD, especially when you know it might be able to help them?

Starting the conversation around CBD is easier than you think with these 8 simple steps for success:



1. Start with the Basics

When you introduce CBD to your friends and family, it's best to cover the basics. Here’s what CBD is, how it differs from THC, and how it delivers its results:

●CBD, short for cannabidiol, is one of the active ingredients found in cannabis, which are called cannabinoids

●CBD is extracted from the stalks, leaves, and flowers of the hemp plant, a variety of cannabis with a THC content of 0.3% or less

●Unlike tetrahydrocannabinol (THC), taking CBD products does not produce a “high” or impair the user because it can’t bind directly to CB1 receptors in the brain

●CBD binds with cannabinoid receptors on the surface of cells throughout the body to access the endocannabinoid system (ECS) and produce its effects

●The ECS is a body-wide signaling system that affects mood, appetite, sleep, pain sensation and more.

2. Clear Up Common Misconceptions

There are many myths and misconceptions regarding CBD, likely due to the stigma that surrounds cannabis.

In our article 7 CBD Myths Busted: Setting the Record Straight About CBD , we cleared up these seven common misconceptions many people have about CBD in greater detail:

CBD doesn’t get you high because its arrangement prevents it from binding directly to CB1 receptors in the brain to produce a psychoactive response the way THC does

CBD became federally legal with the passing of the Farm Bill in 2018 as long as it contains less than 0.3% THC, but it’s still wise to check your state’s laws

CBD is backed by over 20,000 related scientific publications, although the classification of cannabis has hindered the pace of discovery

CBD is not only for sick people; many people who use CBD live normal, healthy lives, and enjoy benefits such as better sleep and quicker workout recovery

CBD does not work immediately, but the sublingual method typically produces effects within 15 minutes, and there may be cumulative benefits of taking CBD over time

CBD will not make you fail a drug test as drug tests don’t screen for CBD; however, CBD that has not been third-party tested could misrepresent the true amount of THC

Not all CBD is created equally; the extraction method used and the presence of terpenes, flavonoids, etc. can impact the shelf life and medicinal value of the CBD

For more information, and the story of how one doctor devoted her medical career to cannabis after experiencing the benefits firsthand, check out 7 CBD Myths Busted: Setting the Record Straight About CBD .

3. Share Your Own CBD Story

If you’re interested in introducing a loved one to CBD, you probably have a CBD story of your own.

Share your reasons for using CBD, what products you use, and how the powerful compound cannabidiol has helped you.

If you use CBD yourself, you can be a great resource for your friends and family on how to create their own CBD routine, and to answer any questions they may have.

4. Share the CBD Stories of Others

There is no shortage of CBD success stories on the internet—there are thousands of testimonials from real people on how CBD has changed their lives.

Many celebrities, athletes, and Olympians have also come out publicly in support of CBD and cannabis as public opinion and legislation have shifted in their favor.

In our article, Here’s What People Are Saying About CBD: 13 CBD Success Stories , we gathered reviews and sorted them by common themes. We also connected the studies and science behind why these results may be occurring.

Here are some of the common threads of why people use CBD products:

  • chronic pain such as migraines, back pain, joint and nerve pain
  • anxiety, social anxiety, and panic disorder
  • inflammatory conditions, like dermatitis, eczema, acne and Crohn’s disease
  • arthritis, including osteoarthritis, rheumatoid arthritis, and psoriatic arthritis
  • insomnia or difficulty falling and staying asleep
  • neurological disorders, like multiple sclerosis (MS)
  • to wean off other medications, like NSAIDS and opioids

Additionally, if your friend or family member struggles with a different health issue, try searching the web for “cbd for ____” to read relevant resources, research, and testimonials.

5. Let Them Sample Your CBD Products

Let your loved ones see the power of CBD for themselves by sharing some of your CBD products.

Let them try taking CBD oil from a tincture sublingually by holding it under their tongue for at least 60 seconds before swallowing, or add the oil to any food or drink.

Bring your topicals like lotions and ointments and let them apply them directly to their skin to experience targeted relief.

Gift a CBD bath bomb or bath dust for them to experience luxurious, all over relaxation (and improve their skin’s hydration and elasticity , too).

Allowing your friends and family to sample some of your CBD products lets them “try before they buy,” and removes some of the mystery surrounding CBD. 

6. Try a CBD Recipe Together

Trying a CBD recipe with your friends and family is a great bonding activity and opportunity to introduce them to CBD.

Search the web for a CBD recipe for your favorite baked goods, like this easy recipe for CBD brownies from Tastemade UK.

Or, try a twist on your favorite cocktail or martini with these 5 boozy CBD drinks , plus everything you need to know about mixing CBD and alcohol .

7. Help Them Pick the Perfect Product

The key to picking the perfect CBD product is to align your choice with your needs and health and wellness goals. Think of your purpose for using CBD, how fast you want to feel effects, and how much CBD you want to take.

Tinctures are a fast, flexible, easy-to-use, and convenient option for beginners. Easily add CBD oil to any food or drink, or take sublingually to feel effects within 15 minutes

Topicals like lotions and ointments are applied directly to the skin to provide targeted relief to sore muscles and aching joints within 1-2 hours

Bath products like bath bombs and bath dust provide all-over relaxation. Soak in a steamy CBD bath for at least 30 minutes to relax tight muscles and calm your body

CBD isolate is a tasteless and odorless white powder or crystalline solid with a purity of over 99% CBD. Add CBD isolate to any food or drink, or take it alone as an edible

Check out our guide: What CBD Is Right for Me? How to Make the Best Choice for more guidance on selecting the perfect product for you or your loved ones.

Additionally, in our article Why CBD Is the Perfect Stocking Stuffer for Everyone on Your List , we made our product recommendations for the following people (and pets) in your life based on their needs:

  • workaholics
  • fitness buffs
  • skincare enthusiasts
  • trendsetters
  • insomniacs
  • gamers
  • old-timers
  • moody teenagers
  • family pets

If your friend or family member fits into any of these categories, visit our product guide to see a detailed recommendation.

8. Send Them Our Beginner’s Guide

Our comprehensive guide The Best CBD Advice for Beginners: 9 Tips and Tricks You Should Know covers CBD basics and best practices for getting the most out of your CBD products. Here’s a breakdown of our key takeaways for beginners:

Start with a small dose of 20-40mg of CBD and track how your body responds on paper or in your notes app. Increase your dose gradually by adding 5mg per week

Talk to your doctor first to ensure CBD will not interfere with any of your current medications, as large doses can influence the enzymes that process CBD and meds

Pick the perfect product for your needs. Tinctures, topicals, and bath products each have their own unique benefits, and multiple products can be used to reach your goals

Time your dose to maximize benefits. Try taking CBD after a fatty breakfast, a difficult workout, before bed, before a stressful event, or when you feel the urge to smoke

Take CBD oil sublingually by holding the oil under your tongue for at least 60 seconds before swallowing to quickly and efficiently absorb the oil

Take CBD oil with food, especially fatty foods like avocado, full-fat yogurt, and cheese, to increase the maximum amount of CBD absorbed by your body by up to 14 times

Store tinctures in a cool, dry place, like in a cabinet, to prevent the oil from oxidizing (breaking down and becoming less effective) due to direct sunlight

Massage in your topical products like lotions, ointments, and bath products to dilate your blood vessels to absorb more oil, boost feelings of relaxation, and relieve soreness

Always buy from a trusted seller that uses third-party testing for your safety, as some companies may misrepresent the true amount of THC in their products

For more details on each of these categories, visit The Best CBD Advice for Beginners: 9 Tips and Tricks You Should Know .

Over to You

Be the first in your family or friend group to introduce them to CBD and all the amazing benefits it has to offer!

Did you find this guide helpful? If so, please  share it with others.




About the Author

Lily Kiepke is a freelance writer and blogger based in the Denver metropolitan area. She enjoys using CBD to relieve anxiety and improve sleep. When she is not writing about cannabis, she can be found hiking in the Rocky Mountains or curled up with a good true crime book.